Coop in Denmark has opened Mad Cooperativet – a completely new store format. Mad Cooperativet is located in Copenhagen Central Station and the new store concept is the result of the Group's food manifesto, which was launched last year.
Under the title "Sammen om bedre mad" (Together For Better Food), Coop's vision is to put good meals and good ingredients on the agenda. The store is a central element in the realization of the goal of changing Danish food culture.
The store sets new standards for innovation in food stores and must be considered one of the most innovative and high-profile food stores in Denmark.
In collaboration with Coop and Cada Design from London, Expedit has helped to develop and realize the store concept. Cada Design has developed the overall concept, and Expedit has further developed and completed the interior design concept, and supplied most of the interior design for the store.
"It has been an incredibly exciting development process, where innovation and high ambitions have been on the agenda all the way through," says Expedit's Sanne Lindgren, who is responsible for the work with Coop. "Moreover, during the design phase and interior design phase, we have respected the beautiful protected buildings, which form the framework of the lovely store, which has been an extremely exciting challenge."
Photos of the exciting store just prior to opening.
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