BEAUTY CHAIN PROVIDES EXCLUSIVE SHOPPING EXPERIENCE
Expedit has delivered a new, complete, high-end store concept for Fredrik & Louisa, whose specialized staff offer the top brands in cosmetics, skin care and perfume.
The Varner-owned chain now has a shop design that ties in with their Luxury & Premium strategy in a beauty market with a wide range of players - online and physical stores. For Fredrik & Louisa's 37 stores, it was important to stand out by offering a unique physical shopping environment that signals high quality and professional style guidance.
RETAIL IS DETAIL
In a fiercely competitive market, Fredrik & Louisa's differentiation parameter is dedicated to creating extraordinary shopping experiences in the physical world. Shop interior, light, flooring, temperature, air quality – all crucial contributors to creating the perfect experience of exclusivity and attractive products in an exciting and inspiring shop environment.
Dealing with international beauty brands takes a high degree of flexibility. New ideas arise all the time. Changes to be factored in when designing shop fittings and choosing materials. For Fredrik & Louisa, it was crucial to team up with a design partner who proactively pitched ideas for optimization and workarounds in order to stick to the scheduled roll out plan without delay.
“IT HAS PROVEN EXTREMELY VALUABLE WITH A FLEXIBLE DESIGN PARTNER WHO PROACTIVELY HANDLE SUDDEN CHALLENGES AND LAST MINUTE CHANGES – ACTUALLY TO A DEGREE WHERE OUR CONCEPT DEPARTMENT CATEGORICALLY REFERS TO EXPEDIT AS FLEXPEDIT”
Jon-Henrik Handley, CEO, Fredrik & Louisa
STRENGTHENED MARKET POSITION
Fredrik & Louisa now has a store concept that supports their ambition to strengthen their market position through an extraordinary shopping experience with unique brand categories. From high-end brands in high gloss displays with black-lacquered glass to niche products presented in rustic surroundings with brick walls and natural wood.