TURNKEY SOLUTION
FASHION CHAIN UPGRADES
SHOP CONCEPT
Finnish fashion retailer Kekäle hires Expedit to run rebranding project for complete overhaul of nine fashion stores
TURNKEY SOLUTION
SCALABLE SHOP FITTING
Kekäle wanted a complete and scalable solution that can be rolled out in a range of stores of different sizes and assortments.
Kekäle is a Finnish apparel and fashion chain renowned throughout the Finnish retail market since its early days back in the 1950s.
TOTAL RETAIL MAKEOVER
A transition of the family-owned chain to the next generation spawned the need for an upgrade of the entire chain's visual identity. A complete makeover which, besides Expedit's turnkey solution for the entire store redesign, entailed coordination with a new graphic line, logo design and ecommerce by a local Finnish marketing agency.
CO-CREATE WITH EXPEDIT
Our turnkey concept is a one-stop shopping solution, where you don’t have to worry about anything but how awesome the result is going to be. Throughout the process, our designers have worked in tandem with Kekäle's management on everything from choosing materials and colors to furniture and customized modules, all while deadlines and mounting were in safe hands with our project manager.
“WE ARE REALLY SATISFIED WITH THE RESULT. OUR VISION AND OBJECTIVE OF THE REBRANDING WERE TRULY TAKEN INTO CONSIDERATION AND ACCOMPLISHED BY EXPEDIT”
Joonas Kekäle, CEO, Kekäle
READY FOR UPSCALING
We’ve delivered a ready-made pilot shop paving the way for phase two of "operation facelift". A scalable model that facilitates easy adaptation to Kekäle's format which spans wholly owned department stores, shopping mall outlets and shop in shop solutions. This is a completely revamped store design, yet still true to the chain's original values from the 1950s.