JYSK: STORE CONCEPT 3.0 BRIDGES ONLINE AND PHYSICAL STORES
That JYSK is a business success in a league of its own, is by no means breaking news. But the fact that Expedit has been riding along on the JYSK journey almost from day one, is probably unknow to most people. This is a longstanding supplier status we are very proud of.
A lot has changed since we delivered stackable wire baskets for the first modestly equipped JYSK stores back in the 80’s, up until today where Expedit is the total supplier and developer of JYSK's Store Concept 3.0, which lifts the worldwide home furnishing and textile chain’s store design to new heights.
We initially completed a full refurbishment of a number of stores that pioneer a transition to reflect JYSK's online profile and their focus on quality and Scandinavian design.
This is the story of how a pragmatic approach to the task at hand with a solid understanding of the customer's DNA, secured Expedit the continued cooperation with JYSK in fierce competition with international design agencies.
SCANDINAVIAN STORE DESIGN
Scandinavian quality is a worldwide selling point better not ignored. Therefore, Scandinavian Living is a crucial motor of JYSK's marketing strategy. An objective, which their new, progressive store design is intended to support and thus bridge the universe customers meet online and that of the physical stores.
1200+ SHOPS IN TOTAL
Having worked closely with JYSK for decades, we’re tuned in on the business savvy mindset that runs the Danish home décor empire. Valuable insight to navigate by when the concept is scaled up and rolled out in 1200+ stores and remains “a good offer” (the JYSK slogan). That, in conjunction with our production and logistics setup, geared to large rollouts, ensures smooth implementation.
“QUALITY, LOGISTICS AND ROLLOUT ARE KEY TO OUR COOPERATION WITH EXPEDIT”
Carsten Nørgreen Weinkouff, Retail Development Director, JYSK Nordic
UPGRADED SHOPPING EXPERIENCE
JYSK’s new Scandinavian atmosphere sports an inspiring shopping experience with a minimalistic and stylish shop design. A tight shop layout with clean lines and enhanced product exposure allowing for differentiated display options and category sections with dedicated showrooms. A tasteful shop that has secured consistency between JYSK's online expression and their physical stores.