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18. July 2022

Fashion in-store concept

COOP’s new fashion in-store concept – a result of a close collaboration between COOP and Expedit’s designers. The design work was kicked off with a joint, intensive design sprint to establish the main conceptual ideas. Keywords for the project is optimized product display, more ‘fashion identity’ to the in-shop and better self-service options for customers through communication and signage.

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